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DancEdNJ on the Move Professional Development for Studio Owners & Independent Program Directors

  • DanceWorks Studio 127 Grove Street Montclair, NJ 07042 United States (map)

Learn new strategies in studio operations and social marketing to bring back to your dance studio or program!


Kathy Costa McKeown
Director, DanceWorks Studios

Kathy will share with fellow studio owners and program directors her approaches and strategies in studio operations and curriculum design.

Daniel DeFranco
CEO, Groove Dance Competition and Convention

The Social Strategy
The Social Strategy explores how we arrived at the 6th phase in the evolution of marketing and how we operating in the digital error. We will explore creating and curating content, brand awareness and personality, channel selection and much more. We will attempt to define the difference between the different platforms as well as their respective opportunities with different markets and paid advertising.

Also included:

  • A Meet & Greet with a Gerriets representative to learn about their dance floor products.

  • A question-&-answer/networking session to connect with fellow studio owners & program directors, as well as to share your needs with DanceNJ.


Contact Cristina at with any further questions.

Register now!